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Client
Cocoon+ Kids Cafe is a family-style kids cafe that brings together parent-and-child dining and a children’s experience space, with outlets at Gurney Walk, Bayan Lepas and Desa Parkcity. The brand is committed to creating a safe, interactive and exploratory environment for growing up, where children learn and develop through play while parents enjoy quality family time in comfortable surroundings. Built around the idea of Play Quotient, it nurtures children’s creativity, self-expression and development through games, interaction and social experiences.
Services Provided
We produced a brand narrative film for Cocoon+ Kids Cafe built around the core concept of Play Quotient, told through an emotional story spanning three generations. The narrative follows one mother’s journey, weaving together childhood memories, the pressures of adult working life and the way she now raises her own daughter, with a conversation with a counsellor drawing out why Play Quotient matters.
The film sets out to help audiences understand that play is every bit as important as study, developing children’s courage, confidence, adaptability, problem-solving and social skills, and to convey that Play Quotient is the ability to find joy in people and in the world around us, an essential part of growing up.
