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Client
Discover Hong Kong is a city promotion campaign driven by the Hong Kong Tourism Board (HKTB). Its pop-up experience in Malaysia used interactive installations, technology-led experiences and cultural showcases to present the many sides of Hong Kong’s appeal as a travel destination.
The programme featured interactive game stations, a Hong Kong themed blind box experience and an AI-powered personalised travel analysis, allowing visitors to receive tailored Hong Kong recommendations based on their own interests and image analysis. Celebrity appearances and live interaction added further energy and talkability. The campaign as a whole was designed to let the public discover Hong Kong from different angles, whether through natural scenery, art and culture or food, and to feel the diversity and vibrancy of the city.
Services Provided
We produced the event promotional video for Discover Hong Kong, capturing the on-site programme, the interactive segments and visitor reactions to convey the highlights and atmosphere of the entire pop-up.
The film unfolds with clear pacing in a documentary style, focusing on the interactive game zone, the technology experience area and the flow of the event, so that viewers can immediately understand what the event offered and how to take part. The production concentrated on strengthening the reach and visual impact of the campaign, presenting the diversity and modern appeal of Hong Kong’s city culture while boosting the event’s exposure and recall in the local market.
