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Client

Ha’ritage

Ha’ritage by Loong Nam 1928 is a modern food brand born out of LOONG NAM, a century-old household name in Penang. Bringing together traditional handmade biscuit culture and a healthier way of living, it sets out to make classic heritage food feel young again. Alongside its traditional biscuits and local flavours, the brand also develops contemporary products such as granola and healthy snacks, with the ambition of building a Malaysian F&B brand that balances cultural heritage, quality and innovation.

Services Provided

Heritage flavours and reunion memories, retold for a new generation

  • Chinese New Year Story Advertisement
  • Company Profile
  • Product Introduction Video

We created a Chinese New Year themed brand story film for Ha’ritage, with our team handling the entire process from creative concept and story planning to filming and post-production editing. The film runs from childhood memories through to a reunion in adulthood, using emotional storytelling, light and pacing to build an atmosphere that brings out the precious moments people share together. At the same time it echoes the heritage and warmth that Ha’ritage stands for, inviting audiences to feel again every joyful moment and emotional connection that the New Year brings.